Affiliate Marketing, with the whole app in view.
Affiliate and partnership channel management solves the risk of capital loss by tying marketing spend directly to verified downstream user actions. However, unmanaged mobile affiliate programs frequently fall victim to affiliate fraud, including click flooding, install attribution hijacking, and incentivized traffic passed off as organic users. Without continuous partner vetting, conversion auditing, and strict attribution parameters, affiliate programs bleed revenue without creating real enterprise value.
What we can take care of
- Custom affiliate program structuring, payout tiers, and commission rules tied to verified in-app milestones
- Vetting, onboarding, and contractual compliance management for high-quality publishing partners
- MMP-integrated partner tracking links, server-to-server postback configuration, and payout logic
- Multi-layered affiliate fraud detection monitoring abnormal conversion speed, IP clustering, and retention drop-offs
- Partner creative enablement kits including localized banners, copy guidelines, and deep links
- Regular partner performance scorecards pruning low-quality or suspicious traffic sources
- Monthly commission reconciliation and discrepancy auditing before payment disbursement
How we approach the work
We design partner and affiliate programs around authentic incrementality and downstream unit economics. Payout structures are tied to qualified post-install events—such as completed registrations, subscription trials, or purchases—rather than raw app downloads. We maintain rigorous onboarding standards, evaluate partner traffic through deep attribution analytics to detect fraud patterns, and foster high-performing partnerships with tailored creative and exclusive promotion mechanics.
What progress looks like
Active high-performing partner count, Cost Per Qualified Action (CPA), affiliate traffic fraud rejection rate, Day 30 cohort retention comparison against paid media, and overall program return on investment.
Before we begin
Share your app links, the challenge and the outcome you want. Your concierge will confirm inputs, deliverables, timing and costs for your scope before work begins.
How do you protect an app affiliate program from click flooding and attribution hijacking?
We enforce strict attribution hygiene within your Mobile Measurement Partner (MMP). This includes narrowing attribution lookback windows, analyzing Time-To-Install (TTI) distributions to filter out abnormally fast or slow conversions indicative of click injection or click spamming, and conditioning partner commission payouts on secondary in-app engagement milestones.
