CRM & Lifecycle, with the whole app in view.
Mobile CRM and lifecycle marketing solves post-install user drop-off, low feature adoption, and rapid churn. The vast majority of mobile apps lose over 70% of their newly acquired users within the first three days post-install. Sending static, batch-and-blast marketing blasts annoys users, increases notification opt-out rates, and accelerates app uninstalls. Without event-triggered messaging sequences aligned with real user behavior, apps fail to activate, retain, and monetize their user base.
What we can take care of
- Lifecycle stage architecture mapping onboarding, activation, habitual usage, re-engagement, and win-back
- Event-triggered automated journeys across push notifications, in-app messaging, email, and SMS
- Mobile messaging tool configuration and data pipeline integration (Braze, OneSignal, Customer.io, Klaviyo)
- Contextual push notification permission priming strategies to maximize push opt-in rates
- Dynamic user segmentation based on recency, frequency, monetary value (RFM), and in-app actions
- A/B copy, timing, and channel sequence testing frameworks with holdout control groups
- Comprehensive retention uplift dashboards comparing messaged cohorts against unexposed control groups
How we approach the work
We design lifecycle marketing around actual user behavioral triggers rather than arbitrary calendar schedules. We map the critical activation milestones that distinguish retained users from churned users, engineering automated sequences that guide users toward those 'aha' moments. We implement pre-permission prompts to maximize push acceptance rates, write concise, high-value messaging, and maintain universal holdout groups to scientifically measure incremental retention lift.
What progress looks like
Push notification opt-in rate, notification open/action rates, Day 7/14/30 retention lift over holdout groups, re-engagement conversion rates, and revenue driven by automated lifecycle sequences.
Before we begin
Share your app links, the challenge and the outcome you want. Your concierge will confirm inputs, deliverables, timing and costs for your scope before work begins.
How do you measure whether push notifications actually drive incremental retention?
We enforce randomized holdout groups—reserving a statistically valid percentage of your audience (typically 5% to 10%) who are intentionally excluded from receiving lifecycle campaigns. By comparing the long-term retention and monetization metrics of the exposed cohort against the holdout cohort, we calculate the precise statistical lift generated by the messaging program.