Cross-Promotion, with the whole app in view.
Cross-promotion architecture solves the high cost of external user acquisition for multi-app publishers by monetizing and circulating existing portfolio audiences. Companies with multiple titles or digital products often treat each app as an isolated business unit, spending heavily to acquire users externally while letting departing or maturing users churn out of their ecosystem entirely. Without a unified internal ad serving and routing framework, publishers surrender massive enterprise retention value.
What we can take care of
- Portfolio audience overlap mapping and contextual routing blueprints between complementary apps
- In-app internal cross-promotion placement strategy (interstitials, native banners, contextual menu prompts)
- Dynamic in-house ad serving setup prioritizing house ads based on user churn probability
- Deep link and deferred deep link integration for one-tap frictionless transition between applications
- Frequency capping and audience exclusion rules to prevent annoying active power users
- Portfolio-level cannibalization monitoring to ensure cross-promotion generates net-positive lifetime value
- Comprehensive attribution instrumentation measuring cross-promoted user retention and monetization
How we approach the work
We build internal cross-promotion systems that treat your existing user base as a proprietary, zero-CAC acquisition channel. We map user journeys across your portfolio to identify natural transition moments—such as completing a workout in a fitness app and recommending a nutrition companion app. We configure internal ad serving logic that dynamically serves relevant cross-promotional units, applying strict frequency caps to preserve primary product engagement.
What progress looks like
Cross-promotion tap-through rate (TTR), install conversion rate, portfolio net retention rate, cost savings compared to external UA channels, and portfolio-wide Lifetime Value (LTV).
Before we begin
Share your app links, the challenge and the outcome you want. Your concierge will confirm inputs, deliverables, timing and costs for your scope before work begins.
Can cross-promoting users to another app cannibalize engagement in the primary app?
Yes, if executed indiscriminately. That is why our methodology targets cross-promotion placements at natural exit points, plateau moments, or to users exhibiting early churn indicators. We implement strict frequency capping and segmentation so engaged power users are not distracted from core monetization loops in their primary application.