Global DSP, with the whole app in view.
Global DSP buying solves the scale ceilings and audience saturation that occur when mobile apps rely exclusively on walled-garden ad platforms like Meta and Google. Reaching incremental, high-value app users across international markets requires programmatic access to global supply exchanges, in-app ad networks, and connected TV inventory. Without programmatic bidding expertise, fraud filtering, and cross-border targeting controls, global campaigns suffer high fraud rates and poor post-install retention.
What we can take care of
- Direct integration and campaign execution across premier DSPs (Liftoff, Moloco, The Trade Desk, Mintegral)
- Programmatic audience targeting utilizing device graph data, contextual categorization, and geo-fencing
- Dynamic Creative Optimization (DCO) rendering localized and format-customized ad units in real time
- Pre-bid and post-bid ad fraud filtering eliminating bot traffic, click injection, and spoofed inventory
- Supply-Path Optimization (SPO) eliminating intermediary markups to maximize working media spend
- Cross-exchange frequency capping preventing repetitive ad exposure across disparate supply sources
- Global cohort analytics reporting segmented by exchange, country, placement, and downstream LTV
How we approach the work
We deploy programmatic DSP campaigns by connecting your app to curated real-time bidding (RTB) exchanges. We implement strict supply-path optimization and pre-bid fraud filters to ensure spend goes directly to legitimate in-app publishers. Bidding strategies leverage machine learning algorithms trained on post-install event signals, dynamically pricing impressions based on the user's historical propensity to convert and retain in your specific app category.
What progress looks like
Global blended Cost Per Install (CPI), ad fraud rejection rate, Day 7 and Day 30 retention rates by geographic tier, Cost Per Action (CPA) on down-funnel events, and Return on Ad Spend (ROAS).
Before we begin
Share your app links, the challenge and the outcome you want. Your concierge will confirm inputs, deliverables, timing and costs for your scope before work begins.
Why should an app explore DSP media buying if self-serve social channels are already delivering installs?
Walled gardens like Meta and Google eventually encounter audience saturation where the cost of acquiring the next marginal user increases exponentially. Programmatic DSPs unlock access to millions of independent apps, games, and web publishers worldwide, delivering truly incremental user reach, international scale, and competitive pricing outside crowded social media auctions.