MMP Integration, with the whole app in view.
Mobile Measurement Partner (MMP) architecture solves attribution ambiguity, media partner over-crediting, and privacy tracking compliance across iOS and Android. Without an impartial, certified attribution provider, ad networks grade their own homework, resulting in duplicate attribution where multiple channels claim credit for the same install. Post-iOS 14 privacy frameworks like Apple's SKAdNetwork and Android's Privacy Sandbox have made professional attribution configuration essential for budget allocation.
What we can take care of
- Certified MMP evaluation, selection, and enterprise contract review (AppsFlyer, Adjust, Branch, Singular)
- Client-side SDK integration and server-to-server (S2S) event measurement architecture
- SKAdNetwork (SKAN 4.0 / AdAttributionKit) conversion value schema design and fine/coarse value mapping
- Attribution window configuration (click-through, view-through, fingerprinting/probabilistic rules)
- Cost data aggregation integration linking ad network spend directly to attribution postbacks
- Deep link and Universal Link routing integration configured directly through MMP link engines
- Ad fraud protection rules blocking click spam, click injection, and SDK spoofing in real time
How we approach the work
We configure MMP platforms as the definitive source of truth for marketing measurement. We audit your tracking needs, author a clean SDK implementation guide for your mobile engineers, and map in-app milestones to standardized server postbacks. We construct sophisticated SKAN conversion schemas that maximize actionable optimization signals within privacy thresholds, configure lookback windows to reflect genuine user consideration cycles, and integrate automated cost aggregation.
What progress looks like
Attribution match rate, percentage of installs categorized as organic vs. paid, ad network postback delivery reliability, SKAN conversion value postback density, and detected/blocked fraudulent installs.
Before we begin
Share your app links, the challenge and the outcome you want. Your concierge will confirm inputs, deliverables, timing and costs for your scope before work begins.
Why can't an app rely on Google Analytics or Firebase for paid ad attribution?
Firebase and Google Analytics do not possess certified mobile attribution integrations with hundreds of independent global ad networks, programmatic DSPs, and social channels. Dedicated MMPs act as impartial, unbiased measurement arbiters, reconciling conflicting ad network claims through deduplicated attribution rules, advanced fraud detection, and specialized privacy framework architectures like Apple SKAN.