Programmatic / DSP, with the whole app in view.
Programmatic media buying solves the opacity, hidden markups, and incremental audience overlap associated with standard ad networks. Many growth teams struggle to confirm whether external media buys are driving net-new users or simply poaching users who would have installed organically or via other active channels. Without programmatic transparency into publisher domains, bid logs, and viewability data, ad spend is wasted on low-quality inventory.
What we can take care of
- Access to programmatic demand-side infrastructure and curated publisher private marketplace (PMP) deals
- Granular domain, bundle ID, and app category inclusion and exclusion list management
- Incrementality testing protocols measuring clean lift against designated control geographic groups
- Viewability verification, brand safety filtering, and invalid traffic (IVT) prevention integration
- Transparent bid log analysis detailing raw clearing prices and auction mechanics
- Custom algorithmic bidding rules optimized toward post-install engagement rather than raw impressions
- Comprehensive attribution reconciliation audits between DSP reports and your primary MMP
How we approach the work
We execute programmatic advertising with complete operational transparency and an uncompromising focus on incrementality. We configure private marketplace deals and custom inclusion lists of verified, high-performing mobile app bundles. We run matched-market geo tests to isolate genuine conversion lift, ensuring every dollar spent delivers incremental value. Bidding parameters are actively refined based on publisher-level performance, discarding low-engagement placements.
What progress looks like
Incremental Cost Per Install (iCPI), statistical incrementality lift percentage, impression viewability rate, Invalid Traffic (IVT) rate, and downstream cohort monetization value.
Before we begin
Share your app links, the challenge and the outcome you want. Your concierge will confirm inputs, deliverables, timing and costs for your scope before work begins.
Isn't programmatic advertising primarily used for upper-funnel brand awareness?
While programmatic covers brand awareness, modern mobile performance programmatic is precision-engineered for direct response. By connecting DSP bidding models directly to your Mobile Measurement Partner's real-time post-install event postbacks, programmatic engines bid dynamically based on predictive models that target users likely to register, subscribe, or make in-app purchases.