Influencer Marketing, with the whole app in view.
Performance influencer marketing solves the lack of attribution, unaccountable spending, and vanity metric traps common in traditional brand sponsorship deals. Mobile companies frequently pay flat sponsorship fees for influencer posts that produce brief engagement spikes but negligible attributed installs or paying subscribers. Without strict creator vetting, tracked conversion funnels, and contractually secured content usage rights, influencer budgets fail to yield positive ROI.
What we can take care of
- Data-driven creator vetting assessing audience authenticity, demographic overlap, and engagement rates
- Performance contract negotiation securing custom promo codes, tracked links, and paid whitelisting rights
- Structured campaign creative briefs balancing creator authenticity with necessary product conversion hooks
- Attribution setup linking influencer touchpoints into MMP tracking (AppsFlyer, Adjust) or unique onboarding promo codes
- Post-campaign performance auditing evaluating Cost Per Install (CPI), Customer Acquisition Cost (CAC), and ROAS
- Content repurposing pipeline packaging influencer footage into high-performing paid social ad units
- Long-term creator roster management and tiered affiliate/performance compensation structures
How we approach the work
We operate influencer campaigns through a performance media lens. We evaluate prospective creators using deep audience analytics tools to verify follower authenticity and geographic concentration. Contracts are structured with performance bonuses and commercial usage rights so winning creator content can be amplified via paid whitelisting. Every creator receives dedicated deep links and custom promo codes, allowing us to track performance down to downstream cohort retention and revenue.
What progress looks like
Effective Cost Per Install (eCPI) by creator, attribution-verified customer acquisition cost, Day 7/30 user retention, promo code redemption velocity, and influencer-generated creative ad performance.
Before we begin
Share your app links, the challenge and the outcome you want. Your concierge will confirm inputs, deliverables, timing and costs for your scope before work begins.
How do you accurately track app installs from social platforms like YouTube, Instagram, and TikTok?
We implement a multi-layered attribution framework combining unique Mobile Measurement Partner (MMP) deep links in bio/story links, platform-specific short URLs, custom in-app promo codes redeemed during onboarding, and post-install survey attribution. We also analyze geographic and temporal baseline install lift during campaign launch windows to capture unattributed organic spillovers.