Motion & Video Editing, with the whole app in view.
Motion design solves the engagement limitations of static screenshots and flat screen recordings in app store listings and social ad placements. Without professional motion design, app trailers fail to communicate complex UI value within the first three seconds, leading to immediate scroll-aways. Apps that display boring or confusing visuals suffer lower store conversion rates and higher costs per click across visual ad platforms.
What we can take care of
- App Store and Google Play video preview trailers built to platform editorial guidelines
- Short-form motion video ads optimized for TikTok, Instagram Reels, YouTube Shorts, and programmatic feeds
- Dynamic 2D/3D app UI feature animations highlighting core product interactions and workflows
- Multi-aspect ratio render packages formatted for vertical (9:16), square (1:1), and landscape (16:9)
- High-contrast animated kinetic typography designed for silent autoplay viewing environments
- A/B-testable intro variation cuts isolating the impact of distinct opening visual hooks
- Sound design, sound effects (SFX), and licensed commercial audio scoring
How we approach the work
We design motion assets using an attention-first hierarchy. Every video asset is architected to deliver its primary visual payoff within the opening three seconds to capture scrolling attention. We stylize actual app screen interactions with smooth motion graphics, clean framing, and animated callouts that make complex functionality instantly understandable. Every visual edit is rendered to function effortlessly with sound turned off, utilizing bold kinetic typography to convey key benefits.
What progress looks like
View-through rate (VTR), 3-second hook retention percentage, store preview play rate, store page conversion lift, and creative-level return on ad spend (ROAS).
Before we begin
Share your app links, the challenge and the outcome you want. Your concierge will confirm inputs, deliverables, timing and costs for your scope before work begins.
Do app store preview videos reliably increase conversion rates for all apps?
Preview videos generally improve conversion rates when the app features interactive, visually compelling, or gameplay-driven workflows that screenshots cannot adequately convey. However, if a video is poorly paced or fails to showcase core value within the first few seconds, it can depress conversion rates. We always test video previews against static screenshots to confirm statistical lift.