Bajaj Finserv Improves App Ratings with Custom CSAT
Integration Across 90+ App Screens
Fintech
CSAT Integration
CleverTap
Finance
About Bajaj Finserv
Bajaj Finserv is one of India's leading financial services companies, offering a wide range of products including loans, insurance, and digital financial solutions through its highly popular mobile application used by millions of customers.
The Challenges
Integrating CSAT feedback flows across 90+ screens
Mapping and embedding feedback prompts consistently across a complex, multi-journey app.
Technical limitations of CleverTap's HTML popup module
Working within platform constraints while building a feature-rich, reliable feedback experience.
Resolving preview vs. live rendering inconsistencies
Ensuring pixel-perfect behavior between the CleverTap preview environment and the live Bajaj Finserv app.
The implementation was technically complex and required extensive experimentation and close coordination between teams.
The Solution
AppVersal's development team worked closely with the Bajaj Finserv product and marketing teams to build and deploy a custom CSAT feedback system using CleverTap's HTML popup infrastructure.
The project involved:
Designing and implementing CSAT feedback flows across 90+ key app screens
Resolving rendering issues caused by HTML popup inconsistencies
Iterating multiple times to ensure accurate UI behavior within the live app
Coordinating with internal teams to ensure smooth deployment across multiple app journeys
Despite the technical challenges, the team successfully engineered a stable and scalable solution.
Results
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