How Viker Games Achieved #1 Free Game Ranking in Australia
and Generated 500,000+ Installs in One Day
Mobile Gaming
App Store Optimization (ASO)
Casual Games Portfolio
Gaming
About Viker Games
Viker Games is a mobile game studio in London, UK, known for casual and puzzle games. They aim to enhance global growth and app store visibility by partnering with ASOWin for App Store Optimization.
The Challenges
Boosting visibility in competitive categories
Standing out in heavily crowded mobile gaming charts.
Enhancing keyword rankings globally
Capturing relevant high-intent searches across multiple storefronts.
Optimizing store creatives and conversion rates
Lifting store page conversion through strategic icon and screenshot testing.
Growing installs organically without heavy reliance on paid acquisition
Building durable discoverability and reducing blended acquisition costs.
With millions of apps vying for attention, maintaining a solid ASO strategy was essential for consistent ranking in app store searches and charts.
The AppVersal / ASOWin Solution
Our team worked closely with the Viker Games team to deliver End-to-End App Store Optimization across multiple game titles.
Analysis
Positioning
& Targeting
Optimization
Competitive Analysis
In-depth benchmark against top-ranking games.
Keyword Research & Targeting
Discovery of high-volume, low-competition keywords.
Category Positioning
Strategic placement across high-performing game genres.
Store Listing Optimization
Iterative screenshot & icon creative testing.
Results
The success led to a long-term partnership with Viker Games.
Want to grow your app organically?
AppVersal helps apps scale sustainable installs through disciplined App Store Optimization.
Ready to write your own success story? Connect with our growth strategists.
Get Started TodayMore Success Stories
Bajaj Finserv Improves App Ratings with Custom CSAT Integration Across 90+ App Screens
Built and deployed a custom CSAT feedback system on CleverTap across 90+ app screens, so Bajaj Finserv could capture user feedback and improve its ratings.
App screens with CSAT feedback
App Store rating
EasyPhone Returns to Top 3 in the U.S. for "Phone" Keyword, Driving 100,000 Daily Organic Installs
Focused App Store Optimization strategy aimed at recovering EasyPhone's ranking for the highly competitive "phone" keyword.
Daily organic installs
Ranking for 'Phone' in U.S.