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Case Study
EasyPhone Returns to Top 3 in the U.S. for "Phone" Keyword,
Driving 100,000 Daily Organic Installs
Mobile Applications
ASOWin Services
EasyPhone Launcher, Accessibility Tools
Utility Apps
About The Client
LSM Apps is a mobile app development company that builds productivity applications for global users. One of their flagship products, EasyPhone, is a phone management and contacts application that had achieved significant popularity in the United States.
At its peak, EasyPhone ranked in the Top 3 results for the keyword "phone" in the U.S. App Store, generating massive organic downloads and revenue.
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The Challenges
Over time, EasyPhone's ranking for the keyword "phone" dropped from Top 3 to around Top 10 in the United States.
This decline significantly impacted the app's organic visibility and install volume.
Key objectives included:
Recover their Top 3 ranking in the U.S.
Regain prominent visibility for the highly competitive "phone" keyword.
Restore organic install volume
Recover the organic download momentum previously generated by strong rankings.
Continue growing without relying on paid marketing
Maintain sustainable acquisition through organic App Store visibility.
Notably, the company had never spent a single dollar on paid user acquisition, relying entirely on organic traffic.
The Solution
Our team implemented a focused App Store Optimization strategy aimed specifically at recovering EasyPhone's ranking for the highly competitive "phone" keyword.
monitoring and adjustments
within productivity
and recovery strategy
optimization
Continuous Ranking Monitoring
Ongoing ranking analysis and adjustments.
Keyword Recovery Strategy
Focused optimization around the "phone" keyword.
Competitive Positioning
Strengthening EasyPhone within its category.
Store Listing Optimization
Improving app store relevance and discoverability.
The approach was designed to strengthen EasyPhone's relevance and discoverability for high-intent search queries in the U.S. market.
Results
Within two months, the optimization strategy successfully restored EasyPhone's visibility. The app climbed back into the Top 3 results for the "phone" keyword in the United States.
The surge in organic traffic translated into substantial revenue growth.
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