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Case Study
Bybit Achieves Top 3 Rankings Across Spain & Latin America
Through Strategic App Store Optimization
Cryptocurrency Exchange
App Store Optimization (ASO)
Spot Trading, Derivatives, Copy Trading
Crypto / FinTech
About Bybit
Bybit is one of the world's leading cryptocurrency exchanges, serving millions of users globally with advanced trading products, digital asset services, and financial tools.
With strong global growth, Bybit aimed to expand its mobile app visibility and user acquisition across Spanish-speaking markets, including Spain and several countries in Latin America.
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The Challenges
Although Bybit already had a strong global presence, the company wanted to significantly improve its organic visibility within Spanish-speaking markets.
Key objectives included:
Reach Top 3 rankings in Spanish-speaking markets
Gain prominent organic visibility for competitive crypto-related searches.
Grow organic install volume
Increase app discovery and downloads through stronger store visibility.
Continue growing without relying on paid marketing
Build sustainable organic acquisition through improved App Store Optimization.
Given the competitive nature of the crypto industry, achieving high rankings required a strong, localized ASO strategy.
The Solution
Our team implemented a comprehensive App Store Optimization strategy tailored specifically for Spanish-speaking markets.
The engagement initially started with Spain, where we focused on improving keyword rankings and optimizing store listings.
Improving keyword rankings in Spain
Targeting relevant search terms to increase organic discoverability.
Increasing organic installs in Latin American markets
Expanding visibility beyond Spain across high-value Spanish-speaking markets.
Ranking for highly competitive crypto-related search keywords in Spanish
Building relevance around high-intent cryptocurrency search queries.
Strengthening the overall app store presence
Improving the consistency and discoverability of Bybit across app store search.
The approach was designed to strengthen Bybit's relevance and discoverability for high-intent search queries in Spanish-speaking markets.
Results
Within two months, the optimization strategy successfully restored Bybit's visibility. The app climbed back into the Top 3 results for crypto-related keywords in Spanish-speaking markets.
The increase in organic traffic translated into substantial revenue growth.
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