PlayOJO Scales First-Time Deposits Through Targeted User Acquisition Campaigns

Sector

Online Gaming

Solution

Paid User Acquisition (DSP)

Key Products

Slots, Live Casino, Instant Play Games

Industry

iGaming

About PlayOJO

PlayOJO is a globally recognized online gaming and casino platform known for its transparent and player-friendly gaming experience. The company operates in several international markets and focuses heavily on acquiring high-value users who actively deposit and engage on the platform.

The Challenges

PlayOJO wanted to scale high-quality user acquisition campaigns focused specifically on First-Time Deposits (FTDs). The key objectives included:

Acquiring users who would complete their first deposit

Focus on high-value users who convert beyond just install, driving real revenue.

Scaling through reliable, high-quality traffic sources

Finding consistent supply that could deliver volume without sacrificing user quality.

Maintaining strong performance metrics for ongoing campaigns

Sustaining FTD conversion rates across multiple acquisition channels over time.

Because FTD campaigns focus on high-value users rather than just installs, delivering consistent results required strong targeting and optimized acquisition channels.

The Solution

Our team executed a performance marketing and user acquisition strategy using our proprietary demand-side platform (DSP). Through this platform, we connected with multiple supply-side platforms (SSPs) to access high-quality traffic sources and optimize campaigns for conversion-driven outcomes.

Targeted acquisition
campaigns optimized for
first-time deposits

Continuous campaign
optimization to maximize
FTD conversions

Access to premium
inventory through
multiple SSP integrations

Scalable traffic sources
focused on high-intent
users

Targeted FTD Campaigns

Acquisition campaigns optimized specifically for first-time deposits.

Premium SSP Inventory

Access to high-quality traffic through multiple SSP integrations.

Campaign Optimization

Continuous optimization to maximize FTD conversions.

High-Intent Traffic

Scalable traffic sources focused on users likely to deposit.

Results

The campaign delivered strong and consistent results. Key outcomes included:

500+ First-Time Deposits Every MonthConsistent high-value user delivery month over month

Top-Performing Supplier for PlayOJOEstablished as one of their leading acquisition partners

Partnership Expanded to New PlatformPlayOJO entrusted us with UA for another platform in their ecosystem

Due to the success of the campaigns, PlayOJO expanded the partnership and entrusted us with user acquisition for another platform within their ecosystem.